Programme communications

A local program provider’s task is to make the Programme understood and accepted in its own market. Much of what is needed already exists , developed at group level or by a provider in another country that has solved the same problem, but sits in the wrong language and the wrong regulatory idiom.

Programme communications moves material in both directions: outward from the network into each market, and inward from each market back into the network.

What the function produces

• Translation and localisation into Arabic, adapted to local regulatory language rather than translated literally.
• Seasonal and annual publications circulated across the network.
• Explanatory material for member banks, their staff, and the public bodies they answer to.
• Press and media handling for the Programme within each market.
• Reference material that carries part of the training load.